Badly defined conversions
If any visit to the contact page counts as a conversion, the algorithm optimises towards noise.
Paid media
Advertising you can justify on a spreadsheet
The question is not how many clicks you buy. It is what a customer costs you and whether that number works.
Get your free audit
From €350 · per month + ad spend
Most accounts we audit share the same pattern: automated campaigns with no oversight, broad-match keywords burning budget, and conversion tracking that counts phone-number clicks as if they were sales.
We build the measurement first. If we do not know which campaign generates which revenue, optimising is guessing.
The usual holes
Broad match with no controls
Google will happily spend on searches that have nothing to do with you. Without negatives, budget evaporates.
The landing page is the homepage
Sending traffic from a specific search to your front page throws away 40–60% of the conversion available.
An agency charging a % of ad spend
That model rewards spending more, not selling more. We charge a flat fee.
What it includes
Initial audit
Full review of the current account: structure, measurement, search terms, quality and wasted budget.
Measurement done properly
GA4, conversion tags, call tracking and conversion values. We do not start without it.
Campaign structure
Search, Performance Max and remarketing as the case requires, with ad groups matched to real intent.
Ads and extensions
Responsive ad copy, assets and every relevant extension.
Landing pages
Campaign-specific landing pages, included in the service if we also handle your website.
Weekly optimisation
Search term review, negatives, bids, budgets and creative testing.
Cost-per-customer reporting
Spend, conversions, cost per conversion and, where the business allows it, return on ad spend.
How we work
- 01
Week 1 — Audit and measurement
Account diagnosis and building or repairing all conversion tracking.
- 02
Week 2 — Structure
Campaign build, keyword research, initial negatives and ad copy.
- 03
Week 3 — Launch
Go live on a controlled budget with daily monitoring for the first few days.
- 04
Week 4 onwards
Continuous optimisation on real data and scaling what converts.
FAQ
Frequently asked questions
What is the minimum ad spend?
Below €500 a month in media spend the data takes too long to become reliable and optimisation turns into guesswork. For most local SMEs, €600–1,500 a month works well.
Is ad spend separate?
Yes. Our fee is fixed and you pay Google directly from your own account. We never invoice a percentage of spend.
Who owns the Google Ads account?
You do, always. We work as managers on your account. If we part ways you keep the full history, which is a real asset for the algorithm.
How soon are there results?
There is traffic from day one. For campaigns to be genuinely optimised takes four to six weeks of data.
Do you run Meta Ads too?
Yes, for businesses where it makes sense: visual product, low ticket, or cold lead generation. For existing demand, Google usually performs better.
Start with the audit. It is free and commits you to nothing.
We look at your site, your rankings and your competitors, and put in writing what we would change and in what order. Whether you use it with us or on your own.