Posting to fill the calendar
Content with no angle and no objective eats time and moves nothing. Four good pieces a month beat twenty fillers.
Content
Social media with an objective behind it
Posting every day is not a strategy. Before opening the calendar you need to know what the account is for.
Get your free audit
From €390 · per month
For some businesses Instagram is a direct sales channel. For others it is, at most, social proof somebody checks before calling you. Both are valid; what does not work is running them the same way.
We start by defining what role each channel plays in your business and which metric tells us it is working. Content comes after that.
What we usually find
The same post on every network
LinkedIn, Instagram and TikTok reward different formats. Recycling as-is is penalised on all three.
Vanity metrics
Followers and likes do not pay invoices. What matters is messages, profile visits and link clicks.
Nobody answers the inbox
An active account with an abandoned inbox loses exactly the people with the most buying intent.
What it includes
Strategy per channel
Which channel, for which audience, with what objective and which metric measures it. Written down and reviewable.
Monthly calendar
A plan you approve before anything goes out, with topics, formats and dates.
Design and copywriting
Graphics in your identity and copy written per platform, not copy-pasted between them.
Publishing and scheduling
We handle everything going out, timed to when your audience is actually there.
Community management
Replies to comments and messages during working hours, on rules agreed with you.
Monthly report
Reach, engagement, growth and — the part that matters — clicks and conversations generated.
How we work
- 01
Brand session
One meeting to understand your business, your tone and which stories you have to tell.
- 02
Strategy and visual line
Defining content pillars, formats and the graphic system.
- 03
Production
We build the month in one batch and send it over for review with room to spare.
- 04
Publishing and community
Scheduling, publishing and handling the inbox.
- 05
Monthly review
We look at what worked, adjust next month and drop what does not perform.
FAQ
Frequently asked questions
How many posts per month?
The base plan is twelve pieces a month split between feed and vertical formats, plus stories. We adjust the split by channel and sector.
Do you shoot photos and video?
We produce graphic design and editing. For filming at your premises we work with local photographers and videographers, quoted separately.
Can you handle LinkedIn only?
Yes. In B2B it is usually the highest-return channel and we often recommend concentrating everything there rather than spreading thin.
Does it include paid social?
Organic and paid are separate services. They can be combined, and performance improves noticeably when they run together.
Start with the audit. It is free and commits you to nothing.
We look at your site, your rankings and your competitors, and put in writing what we would change and in what order. Whether you use it with us or on your own.